4 Benefits of Using the WebP Format for Website Images


Although the WebP format was first announced over 8 years ago, you may not recognize it as easily as other popular formats such as JPEG, PNG, or even GIF. However it is a format that has a lot of potential – especially for website images.

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In fact there are several key benefits that you stand to gain if you do use the WebP format for your images:

  • Smaller file sizes for images

Overall WebP offers one of the best compression options for images that is currently available and widely-supported. It is able to reduce the file size of most images by a significant margin, ranging from 30% upwards.

Seeing as websites use visual content more liberally nowadays, that file size reduction is definitely worthwhile. It is one of the main reasons why platforms such as Facebook, Google and YouTube use the format extensively.

  • Faster page speed

The fact that WebP is able to compress images to significantly smaller file sizes will allow webpages to load faster. That in turn can improve both the user experience and SEO of websites.

Converting images to WebP is one of the more frequently-recommended steps on Google’s Page Speed Insights – which should tell you how important they consider it to be.

  • Better alternative for animated images

Although animated GIFs continue to be popular, WebP provides a far better alternative. The file sizes of its animated images are significantly smaller (20% to 60%) and it supports 24-bit RGB color with an 8-bit alpha channel compared to the 8-bit color and 1-bit alpha of GIFs.

In short you can create animated images that have a far better quality while at the same time conserving both storage space and bandwidth, and speeding up your websites too.

  • Supports transparency

As you may have noted, WebP supports an 8-bit alpha channel – which essential means that you can have opaque or even transparent elements in your images. That makes it a good alternative to both GIF and PNG for images with transparent backgrounds – such as logos or icons.

Once again you can expect to not only reduce the file size of transparent images, but also serve them in a better quality by migrating to WebP.

Considering all these benefits you may be wondering what the catch is. To be honest there is one: WebP is not supported by all browsers just yet. As such you will have to use a fallback to cater to browsers that don’t support it such as Safari and Internet Explorer.

That shouldn’t be an issue really, and it can help to use Movavi Photo Editor. With it you can learn how to make an image background transparent and then save it in any format you choose. On top of that its features will give you other ways to improve your image, remove unwanted elements, apply filters, add text, and more.

All said and done despite the fact that you’ll need to use a fallback, the benefits of WebP are more than compelling. It will significantly help to improve your website on many fronts, and you should definitely try to utilize it if it is an option.