Organic may be the buzzword in the well-being industry, but not all natural is honestly organic.
“The principal assignment in the natural and organic wellness industry is educating customers approximately the advantages of using a hundred percent natural merchandise. Just how what you devour affects you; similarly, what you observe for your frame is absorbed and slowly starts amassing in tissues,” says Shubhika Jain, Co-founder of RAS Luxury Oils.
RAS Luxury Oils claims that its products are crafted from elements which are most effective natural, vegan, cruelty-unfastened, and are freed from artificial fragrances, components, alcohol, wax, silicon, and parabens.
Shubhika highlights that the logo makes use of natural essential oils and cold-pressed virgin oils to offer consumers the first-rate healing grade oils.
The beauty and well-being brand give face oils, body oils, body polishes, natural critical oils, natural plant oils, face & frame spritz, and miniatures, among others.
The logo caters to spot clients, pleasing individualistic tastes. RAS is distributing and marketing the products through selective five-celebrity hotels and salons. RAS products are to be had at the luxurious spas of St. Regis Hotel in Mumbai, Four Seasons Hotel Mumbai, Park Hyatt Hyderabad, and Mirrors & Within- UB City Mall Bengaluru, and Shangri-La Bengaluru.
The logo is also inside the B2B area because it manufactures products with components from its personal cultivation alongside an oil extraction unit and R&D lab in Raipur, Chhattisgarh.
Focusing on excellent products
“Ours is a totally vertically incorporated procedure. The cultivation, oil extraction, components, bottling, packaging, transport, advertising and marketing and so on. – it’s all in-residence. We are the primary farm-to-face venture in India,” Shubhika claims.
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In an endeavor to provide remarkable merchandise, the beauty, and health company has a completely vertically included method from cultivation to oil extraction handy blending in small batches in its very own DSIR-authorized lab in Raipur, to bottling after a great take a look at. This gives the employer maximum control over the best of merchandise. The raw materials are grown in their circle of relatives estate or ethically sourced (truthful trade) from farmers throughout the globe.
A family-subsidized task
Shubhika (23), an alumnus of Lady Shri Ram College, joined her family business in 2015. She looked after the aromatic oil department with the present farms and oil extraction unit.
Sangeeta, 50, Shubhika’s mother, is the Co-founder and thought at the back of the emblem. Her passion for plant life and love for gardening led her to set up her own lawn center and nursery, The Mango Tree. She also had installation a pc center and an Abacus learning center for children in the early 2000s.
Shubhika says: “I became searching out excessive-performance completely natural, preservative-free, vegan skincare products for my mother and honestly couldn’t find one. It struck me that there’s no emblem in India that focuses on organic, luxurious oil-primarily based skin care and health products, synthetic with the aid of them from farm to bottle.”
She and her mother used to create some concoctions for non-public use. This made them recognize the need for a brand that would deliver the client one hundred percent natural products. The mother-daughter duo started out product improvement in their R&D Lab with the prevailing team of scientists to create natural and organic skincare/wellbeing products.
RAS Luxury Oils products
For this, they leveraged strong research and their existing presence within the enterprise as producers and suppliers of raw substances to many brands within the well-being and skincare space in India and abroad.
Vertically incorporated technique
Shubhika feels their emblem’s USP is that the goods are handmade in their vertically integrated farm: cultivation, oil extraction, formulation, bottling, packaging, transport, and advertising and marketing.
“Both me and my mom have attended various meetings on aromatherapy, skin care and taken guides to learn greater,” she says.
Apart from that, the duo participates in exhibitions and expos in India and overseas to maintain tempo with the present day tendencies in herbal skin care, cultivation, and application.
Shailendra Jain, fifty-one, Shubhika’s father is the Chief Executive Officer of RAS Luxury Oils. Shailendra, a businessman with a history within the schooling region (because the Secretary of Mahanadi Education Society with RITEE Group of Institutes, he helps in running seven faculties and a day boarding college in Raipur) and agri-biotechnology, defines the roadmap for technology and commercial enterprise in Raipur.
He led the improvement of ABLR (Adithya Biotech Lab & Research) and transitioned a plant tissue way of life laboratory into the different subject of plant biotechnology like Aditya Seeds, ABOARD – R&D Unit, Aditya Aroma, Aditya Fiber.
Suramya, 21, Shubhika’s more youthful sister, is analyzing design within the UK and is the brand’s innovative director. She appears after social media and content creation.
Plans for the future
Launched in advance this 12 months, Shubhika highlights that the brand has been targeting tie-u.S.With luxurious 5-famous person accommodations and hopes to generate extensive revenue with the aid of the quit of FY 17-18.
The bootstrapped startup is sponsored by a group of 15 humans, which includes in production, administration, advertising and marketing, web, and R&D. The brand targets to tie up with JW Marriott & Ritz Carlton Bengaluru, JW Marriott Delhi, Roseate House Delhi, Grand Hyatt Kochi, Grand Hyatt Mumbai, and also in Grand Hyatt Hong Kong and Four Seasons Hong Kong.
“Our emblem really has received good traction with many repeats and constant clients who love our products. We have grown to three nations – India, Hong Kong, and Dubai – and are increasing our retail channels. We have additionally participated in International Organic and Beauty Expos in Hong Kong and Dubai, and are increasing our presence internationally as properly,” Shubhika famous.