Motorola: Why we need to offer top rate devices for absolutely everyone


Motorola had a quiet time in the cell space at this 12 months’ Mobile World Congress, with an expected screen of its new Moto G6 line failing to materialize.


However, the organization became keen to talk about its objectives for the cell space, specifically in the UK and Europe, which have long been rather hit markets.

“We’ve been on a virtually excellent increase curve as Motorola in the UK over the last yr or so …We have were given simply notable momentum,” Miles Norman, Motorola preferred supervisor UK & Ireland, instructed TechRadar Pro at MWC 2018.

Norman notes that Motorola saw a 30 percentage yr on 12 months growth for the organization’s cell phone shipments within the UK in the course of 2017 – no longer a horrific displaying when the full global parent certainly fell.

“The opportunity is still there, but what we’ve got discovered is a manner to preserve growing in a market that is declining to utilize bringing absolutely robust gadgets to the marketplace at a low-priced charge,” he says.


devices Motorola’s approach of offering “premium devices for all” seems to be paying dividends, Norman says, highlighting Moto G’s position because of the top-promoting UK telephone underneath £two hundred.

He provides that although the United Kingdom market has usually been an exceptionally aggressive one, the corporation advantages from the sturdy ties customers feel to the enduring Motorola brand.

“We have the history of Motorola,” he says, “tremendous layout, outstanding features, and a top-notch engineering team at the back of us to bring clearly robust merchandise to the marketplace.”

“Our emblem nonetheless resonates inside the UK marketplace very strongly, and so for humans which are looking for a superb device, at an outstanding charge, we are solid in that area and outperform the market.”

Norman additionally notes that Motorola is still enjoying several strong retail partnerships inside the UK, despite the challenges of selling in what is basically an operator-pushed marketplace.


The employer enjoys strong relationships with retail companions and operators across the u . S. backed up with a sturdy channel, and SMB approach that saw income to organizations rise 50 percent remaining 12 months.

“We’re in a truly proper position, due to the fact we associate with the majority of companions promoting cellular phones in the UK,” he says, “we have an extreme dating with all partners throughout operator, retail and online.”

Moto G5

UK leaders

For now, Norman and his “lean, mean team” within the UK are focused on persevering to grow the Motorola brand and increase their user base throughout each client and corporation.

“We’re very enthusiastic about the yr coming up,” he says, “we’ll keep to in reality pressure and lead within the sectors where we are most powerful in the interim.”

“The most effective steady is change…We should move with the one’s changes. With the right relationships and partnerships in the region, we are capable of maximizing what we do, keep our head down, and consciousness on bringing excellent products to market at the proper time.”