HOW TO PREPARE YOUR E-COMMERCE WEBSITE FOR THE BUSY HOLIDAY SEASON

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Holiday season is the most profitable period of the year for all businesses. It is the most exciting time for any marketer. It provides various opportunities to make their business sell in different innovative ways. Savvy business owners and marketing professionals know how to hit the bull’s eye when it comes to the holiday season. Marketing during the holidays is also a different kind of challenge since potential customers have ads and all kinds of media prompting them from a million directions, driving them towards buying more than they usually do.

E-commerce websites are more preferable than the retail chains. They don’t have a physical location for their customers to go. Marketing is comparatively easier for a website since it can be attached with a link or QR codes. There is widespread access to technology for the common man and e-commerce vendors have made it convenient bringing the traditional retailing concept right to your doorstep. You place what you like, in what is essentially a virtual cart. The “cart” has no limit to the amount of products you buy and it also avoids the physical load of carrying these products since they will be delivered. Convenient electronic transaction processes have ensured that payments are also completed.

Customers look for utility in their purchase, that is, maximum use for minimum price. That makes it important to market the return policy. Perks, discounts, vouchers, cashbacks and sale are expressions highlighted during holiday shopping and attract more footfall. Different angles work on different customers. Every marketer makes advertisements keeping in mind the target audience and see what resonates with customers. Important keywords create traffic. Holidays are a great time to give gifts, be it Diwali or Christmas and giving gifts creates a strong bond between family.

Another factor that helps is the attention to variety. Every product in the market is made with the purpose that most people, with different age groups, can make use of it. Hence, it is important to see the customer base in a global sense. For a business to flourish, it is important to cater to the needs of multiple consumer groups with different tastes. It works to create an urgency in the minds of the consumer by including time limited offers, encouraging buyers to seize the moment and accenting the importance of the feature that distinguishes you from your competitors.

Holiday season is a phase where individuals and families loosen the wallet strings. Whether its an apparel store or an electronics store, in the form of an online business, holidays are a huge opportunity to promote your website effectively throughout the year. With early planning and a innovative marketing strategies, it will make businesses happen in a more profitable manner.