Anatomy of anemail: Anthropologie


With the increase in the competition in every sphere of businesses, it has become more challenging for owners to come up with the strategies that cannot only bring them the potential customers but also improve their overall reputation. When it comes to marketing, you must make sure that no stone remains unturned. Email marketing is one of the most effective ways to communicate with people because the content goes into the inbox of people. They access their emails on a regular basis. The smart phones have made things much easier than before because people can access their emails on their phones. They don’t have to open their desktops and laptops. However, the content of the email should be convincing enough to grab the attention of people in the best possible manner.

With in-store visuals that belong more in an art gallery than a mall, you can imagine the kind of designers behind these visions come to life. The same thing is happening with sending emails. You have to think structurally and always pay attention to details (topic, object, body part etc). You know, the type of people who truly put their heart and soul when building the anatomy of their emails.  We tried to figure out how to improve our email-marketing skills and found a very good article on Emma which will introduce you to the beauty of email anatomy and why it works:

7 Take aways for your own marketing strategy

1. Don’t be afraid to switch up your header.

The monogram “A” in the header reminds the reader who thee mailis from, but appearss a little more personal than their traditional logo. The “2018 gifting” in hand written font also gives off a cozy holiday letter feel.

2. Organize your email in a creative way that maintains visual interest.

The heroes of this email are undoubtedly the hand-painted personas. Not only do they create and continue visual interest through the entirety of the email, they also help organize the content and introduce the next person to be quoted. Organization doesn’t alway shave to end with lists and graphs—Consider presenting information in a creativeway!

3. Look to your in-house experts for content.

While we already know Anthropologie produces beautiful products, it’s fun to hear the irin-house experts speak to their work. It’s kind of like asking your server what their favorite thing is on the menu. The content is interesting because they know the products best, but it also builds their credibility as fashion and design experts!

4. Match the tone of your copy with the style of your design. 

These quotes don’t include any sales language at all, but because there’s a real, true human element behind them, they are likely to be effective. This copy choice creates a thoughtful tone, like talking to a friend. It pairs well with the approachable design style.

5. Create a cohesiveness.

Here we see a nod to the hand written style from the header fonts. It’s important to continue the themes you begin, and Anthropologie has done a great job of intentionally emphasizing a friendly tone using every element.

6. Use cause marketing to support non-profit organizations.

Just when we thought it couldn’t get any better, Anthropologie uses cause marketing! By mentioning that a portion of sales will go toward Project Night Night, they show what they stand for as a company and maket here ader feel good about any purchases they make.

7. Don’t add distractions.

At the footer of the email, we see links toother merchandise categories in tasteful neutral colors that don’t take away from the focal points of the email.


Anthropologieis a great example of a company who delivers a message in a way that surprises and delights their customers. From customized design to thought ful copy, they’ve thought of everything needed to create an intentional email experience. Consider adding some of these element stoy our next send, and show your subscribers they are worth the investment.