Part 1: Current Situation
Let’s start out with Apple.
Apple has been a stable emblem inside the cellular industry ever on the grounds that they started out. We’ve seen iPhones and iPads, all ranging from first-rate to top-notch exceptional gadgets. Of route, each new system has its issues, however, Apple usually performed at the ball pretty speedy. They supply excessive satisfactory hardware, however a chunk lackluster software program in positive regions.
I’ll come up with a simple instance. The menu of your iPhone or iPad. It’s no longer too easy to trade the format of things or to customize it, as they are saying. Apple has positioned up sure restrictions on what you could and can’t do, with the standard software program. Of route, smart humans have located a manner round this, but still, charging bucketloads of money for an excessive great product without being capable of adding a private contact? A bit bizarre if you ask me…
Another software program related difficulty that held me again from ever shopping for an iPhone or an iPad, is the need to use iTunes. iTunes is an awesome program, don’t get me wrong. I apply it to a bi-weekly foundation for my iPod. However, I expected extra from apple with reference to their iPhones and iPads. Any media you would possibly want to load on the internal memory of stated gadgets requires iTunes. Up to a sure degree, I can apprehend the want to apply an extra application.
But iTunes is so clunky to apply. It’s sluggish at instances. It takes a long time to finish file transfers. It does not even let you keep some original media codecs, because it needs to be transformed first. All in all, for me individually, this s an as a substitute poor component of the in any other case superb merchandise. I simply opt to get matters executed properly, rapid, and problem lose.
Next up, we were given Google, with the Android OS.
Google has ended up a family emblem to anyone even remotely linked to internet or generation. They have come a protracted way, but, they also still have quite a protracted way to move. I’m an Android user myself (now not necessarily a fanboi although), and I just like the nation Android is in.
It doesn’t fill all my wishes although. I’m a media character. None of the Android OSes, being it professional releases or customized ROM, can fully fulfill me. There is a light at the give up of the tunnel I assume, however, we will eagerly anticipate and spot what the destiny holds in the shop for us.
The biggest disadvantage of the Android OS is this: Gingerbread is first-rate for smartphones, but not all fashions will see a (professional) Gingerbread version. For tablets, Honeycomb is an exceptional piece of software program, but now not all drugs get an upgrade to Honeycombs, which is supposed to be THE Android OS until we get Ice Cream Sandwich to get a “unified experience from each world”.
In this regard, Apple is more regular in creating an entire OS to cover that positive device’s needs and strengths. I’m pretty certain Ice Cream Sandwich (from what I’ve seen to date) makes a big step in the proper direction. But there may be still paintings to be done after that. But we’re getting beforehand of ourselves here, we’re going to come returned to Ice Cream Sandwich afterward.
This all brings us to Blackberry. Where to start in this matter?
Blackberry has been a norm for enterprise customers, and also a fair proportion of non-commercial enterprise customers, for years. Everyone needed to personal a Blackberry to make sure the best mobile enjoy on their smartphones or their pills. And Blackberry nevertheless delivers a few extraordinary commercial enterprise functionalities on its devices. If it works well, this is.
I’m sure you have got all heard approximately the latest Blackberry outage, which left most (if no longer all) its users global without e-mail and new offerings for a few days. We’re no longer speaking about some hundred humans right here oldsters, we’re talking about a GLOBAL OUTAGE of the most used services on a telephone or tablet. After everything become looked after, they attempted to make up for this by giving every person “over 100 greenbacks worth of top-class packages without spending a dime”.
Now, let’s be honest right here, how a lot of you had three or extra beneficial top rate apps in that package? Basically, most of you acquire diddly squat. Which manner Blackberry only made up to the enterprise users, if they virtually had any use for the top class apps, this is. All different users got left in the bloodless. A current survey pointed out that 60% of modern Blackberry users will no longer join up for a new Blackberry tool after their settlement expires. Ouch!
On a brighter note, this can not be the stop of Blackberry, nor RIM. But the identical applies to Blackberry because it does for Google: set a step within the proper course, and keep pushing ahead from that factor on. If you want human beings to live with Blackberry, or maybe entice new customers, you’ll get your act together rather earlier than later.
Last but not least, we’ve Microsoft’s Windows Mobile.
This could simply be the dark horse on this race for my part. Windows Mobile has been around for a while, hasn’t carried out any first-rate successes, however, it hasn’t been positioned out of business by way of the alternative competitors both. It’s always been round, and trust me, it is going to be round for plenty longer after competition might have disappeared into obscurity.
Microsoft’s Windows Mobile, or Windows Phone because it has been officially referred to as, has been a synonym for excellent user stories (primarily as a minimum), blended with respectable hardware, in a agree with Windows-esque surroundings. Windows Phone has always been aimed at the customers, and now not necessarily at establishments, in comparison to Blackberry’s RIM.
After dealing with cancellation in improvement in 2004, Microsoft reorganized the Windows Mobile Group, leading to the primary, albeit period in-between, Windows Mobile launch in 2009. Things failed to start out nicely, due to the fact Windows Mobile wasn’t well suited with any Windows Phone applications. This was accountable for a lack of resources and time.
Eventually, the naming of the OS changed to Windows Phone 7. (Sounds catchy, do not you believe you studied?) As of this writing, Microsoft has sealed a cope with Nokia (yes, they are nonetheless round) to distribute Windows Phone 7 on a new line of smartphones coming to a place close to you. However, the ones precise places are still undisclosed as of now. You ought to love a chunk of thriller humans!
Part 2: The destiny?
In my opinion, this fatal 4-way will cause a 3-horse race, with the opposite player sitting in the seats looking on and slowly biding their masterfully professional return plan to the scene. I’ll explain my destiny vision of the mobile world:
The pinnacle manufacturers will remain Apple, with their iOS, and Google, with their Android OS. Both organizations seem to be heading in the identical direction in terms of software improvement, person revel in, and hardware improvements. However, Apple nevertheless has a huge head begin, because they manipulate all components of the producing and development manner.
Android will hold on growing mobile devices’ sales (no longer shipped gadgets, actual income), but stay a bit in the back of Apple’s undisputed management of the contemporary marketplace. A twist for the leadership may occur in some unspecified time in the future in the future, however, I wouldn’t expect it inside the first years. However, slowly but gradually, we are able to see the marketplace nighttime out.
Windows Mobile could be attractive to maximum low-stop, non-technical users. They have a line of first-rate smartphones arising, that is smooth to apply with respectable hardware beneath the hood, produced with the aid of Nokia. Not all people desire to pay big money for a telephone, and most in reality, not absolutely everyone desires all capabilities to be had on iOS or Android smartphones or tablets. Will we ever see Windows Mobile on a pill? Only time will inform, but it might be a smart selection in my opinion.
Blackberry’s RIM will, in the end, be left at the back of in future years in the event that they do not step up their recreation in the direction of both normal clients, and organizations. They may also very well depart the cellular market altogether, and in no way be heard from again in this regard. Or they could surprise us all and emerge as the primary organization in the business. Who can tell?